Website Revamp: Elevating Digital Presence



Our Client


Cubet, a renowned IT services company with over 15 years of industry experience, sought to revamp its existing website, consisting of approximately 40 pages. The objective was to realign the website with its established reputation, enhance market positioning, and ensure a modern and up-to-date design that would reflect its commitment to cutting-edge technology.

Visit Website


Product strategy
UI/UX design
User Research


Research Process

We embarked on an extensive research journey to assess the current state of Cubet's website. This meticulous process involved a critical evaluation of the content and structure, questioning the necessity of specific sections and data. We collaborated closely with senior executives, who engaged with real-world site users, to finalize what should be retained and what needed omission.

  • User-centered research: Interviews, surveys, and feedback shaped design.
  • Comprehensive content audit for strategic content enhancements.
  • Competitor analysis guided industry best practices.
  • Executive feedback ensured business alignment.Iterative usability testing for optimal user experience.

Design Process

In the face of diverse business requirements, constraints, and internal dynamics, a systematic approach was indispensable. We adopted a design thinking methodology, commencing with a well-defined business vision. This vision guided us through discovery and delivery phases, fostering a holistic and strategic approach to the website's redesign.

  • Comprehensive research and discovery phase, including competitor analysis and user feedback.
  • Ideation and prototyping to conceptualize the user experience and design.
  • Collaborative design and development, focusing on clear information architecture and user-centric design.
  • Content strategy development and SEO integration for improved visibility.
  • User testing and a successful website launch with ongoing optimization.

SEO optimizations resulted in higher organic traffic and search visibility.

Intuitive Navigation

We revamped the navigation for seamless user interaction, enhancing the overall user experience.

Responsive Design

The website now adapts to various devices, providing a consistent and user-friendly interface.

Content Optimization

Focused content strategy resulted in an enhanced flow of information, ensuring visitors find what they need efficiently.

SEO Integration

Collaborating closely with the SEO team, we integrated best practices to boost visibility and search engine rankings.

Well-placed CTAs and forms for enhanced lead generation

New implementations improved product

Curated design assets to showcase the brand

Responsive Design with enhanced user experience

New implementations improved product

Closely collaborating with Cubet's internal team was pivotal to the success of our project. This close partnership allowed us to align the website with their specific needs and objectives, resulting in a highly tailored solution. By working hand in hand with their team, we ensured that the website met their standards for content updates, leading to effectively managing and maintaining the site. This collaboration not only streamlined daily operations but also instilled a sense of ownership, ensuring the website's longevity and adaptability in the ever-evolving digital landscape.

31 %

Increase in SEO (search engine ranking), driving higher organic traffic and visibility

43 %

Reduction in bounce rates on comparing the old website

25.7 %

Increase contact forms submissions and hence contributed to high quality lead generation.

The Impact


Cubet's Digital Evolution - Stronger Than Ever.

  • Improved SEO Ranking
  • Lead Generation Uplift
  • Accessibility Compliance
  • User Feedback Integration
  • Enhanced Market Position

Let’s chat,
and work together

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