Resnova specializes in developing custom electronic products and special purpose machines to cater to the myriad needs of the clients. The versatility demanded by this project was immense. The client wanted a look and feel which would not follow the same old conventional style. And we worked on it, started with product research, competitor analysis, moved on to persona analysis and then prototyping and usability testing and then paced to the interface part. A thoughtful- well-made set of icons are used to give an idea of the services offered by Resnova. As they are a nationally acclaimed company for many projects of them, the look and feel were quite in place. Rather being design-driven we have opted it to be an experience-driven website for a better user engagement pattern.