Redefining Urban Recycling
Djunk’s Smart Waste Management
Our Client
2022
Djunk is a leading waste management company based in India, known for providing full-cycle services from collection to recycling. Recognized as one of India’s Top 10 Waste Management Companies by Industry Outlook Magazine, Djunk is committed to making sustainable living more accessible to urban residents. When they approached Crazydes, they had a clear mission. They wanted to make recycling effortless for busy city users and build a mobile platform that not only simplified waste disposal but also inspired people to care about their environmental impact.
Expertise
- Product strategy
- UI/UX design
- User Research
Platforms
Clearing waste in busy urban areas was far more complicated than it needed to be.
The Challenge
Managing waste in fast-paced urban environments had become a serious challenge. Residents often struggled to coordinate with municipal services, leading to frequent missed pickups and growing environmental concerns. Handling waste on their own was time-consuming and physically demanding, causing frustration and discouragement. Djunk recognized the need for a smarter, more user-friendly solution. They envisioned a mobile experience that would make scheduling pickups easy, offer real-time transparency, and build a stronger emotional connection between users and their environmental contributions.
The Solution
Designing a Habit, Not Just an App. We crafted a mobile experience where every interaction feels natural, fast, and rewarding. The pickup journey was reduced to just three taps through simplified user flows and clear information hierarchy. Visual design choices focused on trust and transparency, with real-time tracking and clean dashboards highlighting user contributions. Emotional engagement was built through gamified rewards and impact visualizations. A flexible, component-driven design system ensures that Djunk’s platform can scale smoothly as features grow. Every detail, from typography to micro-interactions, was designed to make recycling not just easy but emotionally satisfying.
Our Process
Building a Scalable, User-First Experience
- Created detailed moodboards and a strong visual direction early on, aligning the product’s tone around trust, simplicity, and positive environmental action.
- Mapped and streamlined every user flow to minimize cognitive load, ensuring actions like scheduling pickups or tracking progress feel effortless at every step.
- Designed a clean, modern interface with an intuitive information hierarchy, making the app accessible and enjoyable for users across different age groups and digital skill levels.
- Built a flexible, component-based design system to ensure faster feature expansion, brand consistency, and easy maintenance as Djunk grows.
- Developed interactive high-fidelity prototypes to validate user journeys early, allowing rapid testing and refinement before full-scale development began.
- Enabled a smooth developer handoff by preparing complete Figma libraries, design specifications, and animation guidelines, ensuring the product could be built accurately and efficiently without guesswork.
Convenient Pickup Scheduling
We redesigned the pickup flow to make scheduling waste collections feel natural and effortless. With just three taps, users can book a pickup at a time that suits their lifestyle without stress or confusion.
Recurring Weekly Pickups
To make recycling part of daily life, we introduced the ability to set automatic weekly pickups. This feature removes the need to reschedule manually and encourages a consistent recycling habit.
Real-Time Tracking Transparency
We designed a clear and friendly live tracking experience that keeps users informed about their pickup status. Seeing real-time vehicle movement builds trust and reduces missed pickups.
Personalized Insights and Rewards
We created a visual impact dashboard where users can see the difference they make. Metrics like trees saved and energy conserved, combined with gamified rewards, help users stay engaged and feel proud of their actions.
New implementations improved product
New implementations improved product
30 %
increase in user engagement throug weekly pickup scheduling
40 %
reduction in customer support inquiries due to live tracking
25 %
boost in user satisfaction with environmental insights
The Impact
2023
Driving Real Change Through User-First Product Design. Djunk’s mobile app reshaped how users engage with recycling, creating a faster, smarter, and more rewarding journey through thoughtful product design.
- Streamlined navigation for quicker and easier recycling actions.
- Improved accessibility for users across all tech skill levels.
- Boosted user retention with impact-driven engagement tools.
- Increased environmental awareness through personal insights.
- Enabled faster growth with a scalable design foundation.
