Ensuring readability and accessibility through proper color contrast
Color contrast refers to the difference in luminance or color that makes an object distinguishable from others around it. Strong contrast enhances readability and accessibility for users with visual impairments. Learn how to improve your product’s color contrast by visiting our service page or reaching out to our team.
Why color contrast matters for SaaS products
For SaaS products, color contrast directly influences how quickly users can scan interfaces. Poor contrast can make it difficult for busy founders or customers to navigate dashboards or forms.
Inadequate contrast also creates accessibility barriers, excluding users with low vision or color deficiencies. Ensuring compliance with WCAG standards reduces legal risk and broadens your product's reach.
Founders often worry that accessible colors will dilute brand identity, but thoughtful use of contrast can strengthen brand recognition while keeping interfaces inclusive. Consider evaluating your palette and UI elements regularly.
If you're unsure whether your product meets contrast guidelines, our team can review your interface and suggest adjustments. Visit our service page or reach out to our team for guidance.
Best practices for color contrast
- Ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text to meet WCAG AA guidelines.
- Test your color combinations in different lighting conditions and on various devices to account for real-world usage.
- Use tools like contrast checkers during design reviews to catch issues early in the process.
- Document accessible color tokens in your design system so everyone on your team uses consistent, compliant palettes.